In close collaboration with Effekt architects, we have developed a complete spatial and retail concept for JGO - a lifestyle brand based on the Nordic design DNA offering a selection of sport apparel.
The use of four mail materials, brick, polycarbonate, stainless steel and patinated iron play a key role in creating a uniformity in all department. The inventory is based on polycarbonate walls and a modular furniture collection that ensures sustainable flexibility across departments and stores.